Archive for November 2025
Branding & Targeting: Why You Need Both for Success in Marketing
Post provided by VerStandig Media In marketing, targeting and branding are two words that get tossed around, and are often confused. While they work hand-in-hand, their roles are very different. Understanding the difference between the two and how they work together is the secret to a solid, successful company. What is branding? Branding is everything about…
Read MoreBeside the Point: HRG Designing Solutions that Strengthen Communities
Located in the heart of downtown Chambersburg, Herbert, Rowland & Grubic, Inc. (HRG) is a 100% employee-owned, full-service civil engineering firm that is dedicated to helping communities thrive through thoughtful planning, innovative design, and responsible management of the places where we live, work, and play. For more than 60 years, HRG has partnered with public…
Read MoreBeside the Point: RKL Virtual Management Solutions: Empowering Organizations Through Outsourced Excellence
RKL Virtual Management Solutions: Empowering Organizations Through Outsourced Excellence When businesses and organizations seek bold, collaborative and caring partners to help them thrive, RKL Virtual Management Solutions stands out as a trusted resource. As part of RKL, LLP—a leading advisory firm recognized for driving innovation and fostering accountability—RKL Virtual offers a comprehensive suite of outsourced…
Read MoreNavigating Food Support and Community Resources During a Government Shutdown in Franklin County, PA
With Thanksgiving approaching, many residents of Franklin County, PA, are preparing for festive family gatherings. However, for some, these times also highlight the challenges of food insecurity, especially during a government shutdown. This resource guide aims to connect community members with food support and assistance programs available in Franklin County. Homeless Matters of Franklin County…
Read MoreBeside the Point: Introducing My Benefit Advisor
We Focus on Your Benefits. You Focus on Your Business. Navigating employee benefits can be overwhelming for many employers, especially when trying to balance comprehensive coverage with financial goals. That’s why the Cumberland Valley Business Alliance (CVBA) is proud to offer its members access to the My Benefit Advisor (MBA) program, a trusted solution for…
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