Recruitment and Retention Strategies to Consider

Recruitment and Retention Strategies to Consider

When thinking of the strategies available to increase success recruiting and retaining employees, things like competitive compensation and a strong benefits package immediately come to mind. But there are other methods that companies can employ to assist in these efforts. Here are some additional moves an employer can make to help boost employees’ job satisfaction and increase the firm’s ability to hold onto valued workers:

Build a strong Employer Brand…Small and mid-sized businesses must differentiate themselves by showcasing what makes them unique. Highlight the company culture, mission, and growth opportunities on social media, job boards, and the company website.

Use Referral Programs…Encourage existing employees to refer great candidates by offering cash bonuses, extra PTO, or other incentives. Employee referrals often result in higher retention rates and better culture fits.

Leverage Social Media & Local Networks…Platforms like Linkedin, Indeed, and industry-specific job boards are essential for reaching new talent. SMBs should also engage in community networking, local job fairs, and partnerships with colleges or trade schools.

Simplify and Speed Up the Hiring Process…Top candidates won’t wait for long hiring cycles. Streamline recruiting by limiting rounds of interviews, providing fast feedback and making competitive offers quickly.

The Cumberland Valley Business Alliance offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cvba.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3539.